RWD - Responsive Web Design
What It Is & Why You Should Do Something About It
“Responsive Web Design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones)”
That’s pretty straightforward then - it makes the user experience a good one whether they look at the website on their phone, tablet, laptop or desktop screen.
So we can see that using Responsive Web Design can make a huge difference to the user experience and therefore the experience they have interacting with your organisation.
That in itself would appear to be a compelling reason to ensure your site is mobile-friendly, but there’s more, much more.
Over 50% Of Searches Are On Mobile Devices
Over half of all Google search queries worldwide are now done on mobile devices. Which therefore means that more than 50% of people viewing sites are viewing them on a mobile device.
It may not be half of your customers using mobile devices to visit your site, but whatever the percentage is, a positive experience has to be more beneficial than a negative one.
Google Favours Mobile Friendly Pages
Now here comes the other huge impact of Responsive Web Design - Google amend their search results to favour mobile-friendly pages when the search is done on a mobile device.
It makes a lot of sense really, since the person searching is Google’s customer they want their customer to be happy with their search results.
So potential new customers may not even get the chance of visiting your site because more mobile-friendly ones are listed as best suiting the searchers requirements. That is serious.
It’s not all doom and gloom though - Google provide a Mobile Friendly page tester and, if changes are required, will reassess the page once they are done and ensure it is ranked accordingly in the mobile search results. Alternatively we are happy to run the test on your behalf and see what needs to be done to ensure your website is working as effectively as it should be.
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